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Public relations and communications directors plan, organise, direct and co-ordinate the public relations, communications and public information activities of an organisation or on behalf of clients.
Common tasks in this job:
- develops and reviews the public relations policy and direction of an organisation
directs and oversees the work of the communications department of an organisation or work on behalf of clients at a public relations firm
liaises with client to discuss their needs and develops the most appropriate strategy to deliver the objectives directs public relations campaigns and communicates messages through a variety of media
reviews and revises campaign strategy and takes appropriate corrective measures if necessary
stays abreast of changes in media, readership or viewing figures
directs the arranging of conferences, exhibitions, seminars, etc. to promote the image of a product, service or organisation
What qualifications do I need?
Entry is generally via career progression from related occupations (e.g. Communications officer, Public relations officer) and although there are no pre-set entry standards, in practice most communications and public relations directors hold a degree. Off and on-the-job training is provided.
Supply Chain Leader Courses
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BSc Logistics and Operations Management
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